UpBuild is closing after 8 amazing years

Over eight remarkable years, UpBuild has been a labor of love, driven by a vision of creating an idealistic and exceptionally effective SEO agency. We’ve had the privilege of serving as an SEO and analytics partner to so many great companies, and we’ve had the privilege of working alongside some truly wonderful in-house marketing leaders and teams.

At the end of September, UpBuild will be closing its virtual doors.

When I founded UpBuild in 2015, my goal was to build the kind of company I wanted to work for—a company that prioritizes people, sticks by its values, and delivers outstanding results.

Together, Ruth and I; Laura and Will; and everyone else on the team built something we could be very proud of.

We Made It

I think that by 2019, we had become the company we set out to be. That company was then able to weather the challenges of the COVID-19 pandemic, and adapted to the ever-evolving digital landscape under the excellent leadership of our CEO, Ruth Burr Reedy. We’ve provided our clients with top-notch SEO results and support. We’ve grown, we’ve learned, and we’ve thrived.

However, as we’ve reflected on everything we’ve accomplished and surveyed the road ahead, Ruth and I have decided to wind things down and close up shop by the end of September. Our reasons for doing so are complex and varied, but boil down to this: winding things down now allows us to close our doors on our terms; to take the best possible care of our team, our clients, and ourselves; and to finish the UpBuild story the way it began, as something we can be proud of.

While choosing to close UpBuild has been difficult and filled with emotions, it genuinely feels like we’ve accomplished what we set out to do. We’ve served our purpose during UpBuild’s run. While Ruth and I feel fully confident that this is the right call, we’ll absolutely be grieving the end of this project.

We want to express our deepest gratitude to all of you—our clients, our partners, and our team members—who have been a part of this remarkable journey. Your support and trust have meant the world to us.

It was the privilege and honor of my career to have a hand in creating the agency of my dreams.

Nothing lasts forever, and every story must have an ending. As far as endings go, we believe this one is something we can be proud of.

What’s Next

Some of our team members have already moved on to new adventures, and more will follow suit by September 30th. UpBuild will continue as a two-person shop through at least the end of the year — Will and I will continue to work on existing contracts and handle additional ad hoc work.

For our active clients, we can assure you that this change should not materially impact UpBuild’s ability to deliver the exceptional SEO services you’ve come to expect. Our goal is to make this transition as seamless as possible for you.

After we officially close on September 30th, both Will and I (Mike) will be available for freelance SEO work. If you’re interested in strategic support and marketing expertise from either of us, please don’t hesitate to reach out. Additionally, the rest of the UpBuild team will be seeking new full-time opportunities, so if you know of anyone looking for incredible SEO talent, please point them our way.

While UpBuild’s story may be coming to an end, our individual journeys are far from over. We’re excited about the opportunities that lie ahead, and we hope our paths cross again in the future.

Thank you for being a part of the UpBuild story.



Founder, UpBuild

Written by
Mike founded UpBuild in 2015 and served as its CEO for seven years, before passing the torch to Ruth Burr Reedy. Mike remains with the company today as Head of Business Operations.

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