Laura McDougall

Director of Client Success

A strategic leader on the UpBuild team, Laura’s career includes 10+ years of agency experience working on everything from SEO and the semantic web to analytics and CRO.

Posts by Laura McDougall

SEO

January 30, 2023 by Laura McDougall

Article Markup vs. BlogPosting Markup

What's the difference between Article schema markup and BlogPosting markup? Which one do you use? Let's explore!

Culture

April 6, 2022 by Laura McDougall

Who Is UpBuild’s Ideal Client?

To get to the root of who our ideal client is, let's look at why they reach out in the first place to see how we can best serve them.

Analytics

June 29, 2021 by Laura McDougall

How to Use a Content Security Policy with Google Tag Manager

SEO

August 17, 2020 by Laura McDougall

SEO for a Site Redesign

A website redesign is a critical moment. It's vital to have an SEO partner on board — but when in the process should they be brought on?

End-to-End

June 11, 2020 by Laura McDougall

“From an SEO Perspective” – An SEO’s Perspective

How can we become so ingrained in both digital marketing and our client’s organization that we can provide more perspective than just SEO?

Analytics

March 19, 2020 by Laura McDougall

How to Create a Google Analytics Custom Dimension for Blog Visitors via Google Tag Manager

A Custom Dimension in Google Analytics will help you track your blog's success — and it's easy to set up using Google Tag Manager.