Posts by Mike Arnesen
by Mike Arnesen
UpBuild’s Year in Review & 2019 Company Resolutions
If you want to take a peek behind the curtain, then come on in and read about how UpBuild's 2018 went and what we're setting out to do in 2019.
by Mike Arnesen
Leadership As a Type B Introvert
How I learned to realize my dream and become a leader as an intensely introverted Type B.
by Mike Arnesen
Why You Shouldn’t Use GTM to Implement Structured Data
I want to clear up the misconception that leveraging GTM is the best method for implementing structured data. It's not. There are many cases in which implementing semantic markup and structured data via Google Tag Manager is straight-up inadvisable. Find out why.
by Mike Arnesen
Leveraging Machine-Readable Entity IDs for SEO
Learn about machine-readable entity IDs (MREIDs) and how you can leverage them to your advantage in SEO. Free tools included.
by Mike Arnesen