Will Hattman

Senior Strategy Lead

Driven by a deep fascination with the philosophical and cultural implications of search, Will has applied his skills to improve visibility, traffic, and conversions for hundreds of sites in his 10+ years in SEO and analytics.

Posts by Will Hattman

Analytics

July 27, 2022 by Will Hattman

The Google Analytics 4 Library: How to Make GA4 Look Like UA

Switching to Google Analytics 4 can be intimidating, but the best-kept secret of GA4 is that you can customize the reports to look more like UA. Here's how.

SEO

October 7, 2021 by Will Hattman

5 Things You Can Do Right Now to Improve Your Page Experience

SEO

July 8, 2021 by Will Hattman

UpBuild’s Answer to the Google Page Experience Update

Analytics

January 12, 2021 by Will Hattman

Google Analytics 4: Crawl Before You Walk

Culture

September 22, 2020 by Will Hattman

Working from Wherever

We've written before about how to work while away on a planned trip. But what about an unplanned one? How do you work when you're displaced?

SEO

July 28, 2020 by Will Hattman

Rich Results, Poor Test

To believe Google's hype about their new Rich Results Test, you would have to believe that getting rich results was the whole point of structured data.