Will Hattman, Senior Strategy Lead

Posts by Will Hattman

June 25, 2020 by Will Hattman

Introducing the UpBuild Help Desk

Bring us your SEO and analytics questions! We'll be answering them live on Zoom, 10 AM to noon Pacific, every Mon and Wed through July.

SEO

February 19, 2020 by Will Hattman

The Great Featured Snippet Shake-Em-Up

Position 0 is no longer Position 0. It's just a different-looking Position 1. This might be a gain for users, but it's left SEOs scratching our heads.

SEO

October 22, 2019 by Will Hattman

You Can Now Take Up Less Space in the SERPs If That’s What You Want

Why would anyone use these new markup tools when all they do is reduce the size of your presence in search results?

Analytics

July 3, 2019 by Will Hattman

How to Prepare Your GTM Container for a Site Redesign

You went to such trouble getting your Google Tag Manager container to fit this site perfectly, and now the site's changing! Here’s how to change with it.

Analytics

April 23, 2019 by Will Hattman

Solving the Google Tag Manager 404 Error Message

Did you paste in your GTM container code and get some guff about a 404 error from the console or Google Tag Assistant? You've come to the right place.

SEO

March 19, 2019 by Will Hattman

UpBuild’s SEO Audit: Where Is It Now?

There comes a time in every SEO agency’s life when it has to give its SEO audit an audit. For us, that time just came, and we're feeling great about it.