Don’t Worry About Rankings. Worry About These Things Instead.

All of us in the SEO agency world have dealt with clients suffering from Rankings Monomania: a fixation on rankings, especially for a specific keyword, to the exclusion of any other, more useful metrics. If you've got a client suffering from RM, here are some metrics they should be focusing on instead.

We Need a Real Mobile SEO Methodology

There's only so much we can learn about a mobile site, and its presence in mobile search, for as long as we do 100% of our day-to-day SEO work on desktops.|There's only so much we can learn about a mobile site, and its presence in mobile search, for as long as we do 100% of our day-to-day SEO work on desktops.

Why We’re Not Going to Write Inline Semantic Markup Anymore

The number of reasons left to bother composing your semantic markup inline, instead of or in addition to writing it in JSON-LD, has fallen to zero.

What Google’s Disavow Links Tool Is and Isn’t For

Google's Disavow Links tool is the link spam nuclear option. Use it wrong, and you hurt your backlink profile. So what's the right way to use it? Sparingly.|Google's Disavow Links tool is the link spam nuclear option. Use it wrong, and you hurt your backlink profile. So what's the right way to use it? Sparingly.