Will Hattman, Senior Strategy Lead

Posts by Will Hattman

June 20, 2017 by Will Hattman

A 10-Minute Hreflang Tag Tutorial

Taken as a whole, international SEO is complicated. Taken by itself, the process of setting up hreflang tags is rather simple. Here's how you do it.|Taken as a whole, international SEO is complicated. Taken by itself, the process of setting up hreflang tags is rather simple. Here's how you do it.

End-to-End

May 9, 2017 by Will Hattman

Why You Should Never Blanket-Redirect All Your Invalid URLs

It might seem like it's a good idea to respond to invalid URL requests with a homepage redirect instead of a 404 page. It's not.|It might seem like it's a good idea to respond to invalid URL requests with a homepage redirect instead of a 404 page. It's not.

SEO

March 7, 2017 by Will Hattman

How to Combine Multiple Schema.org Itemtype Declarations in a Single Script

Got two or more Schema.org itemtype entities living side-by-side at the top of your page? You don't need to use multiple tags after all.|Got two or more Schema.org itemtype entities living side-by-side at the top of your page? You don't need to use multiple tags after all.

SEO

February 9, 2017 by Will Hattman

7 Reasons Why You Should Switch to HTTPS Right Now

Analytics

September 19, 2016 by Will Hattman

What I Learned at MozCon 2016

Every MozCon stocks its audience of SEOs with a full year's worth of philosophical fodder and pragmatic tactics alike. Here are my favorites from 2016.|Every MozCon stocks its audience of SEOs with a full year's worth of philosophical fodder and pragmatic tactics alike. Here are my favorites from 2016.

SEO

January 1, 1970 by Will Hattman

Google’s 2018 Quality Rating Guidelines: The Search Giant Plants a Flag in Quicksand

Google's newest revision to their Quality Rater guidelines is their most emphatic disinformation counter-effort to date. Unfortunately, it won't work.