Web analytics is a crucial component of any inbound marketing campaign. Through developing a thorough measurement framework, we can assess performance in a data-driven and meaningful way and make sure everything we do is tied back to KPIs that accurately reflect business objectives.
While we’re not tied to any one analytics platform, we love getting into the technical deep end in Google Analytics and Google Tag Manager. If you ask us for an analytics package recommendation, we’ll recommend GA & GTM in most cases because of their flexibility and cost (it’s hard to beat free!). Check out our blog to see what we’ve been up to lately in Google Analytics and Google Tag Manager.