All the web traffic in the world won’t do your business any good if it doesn’t convert. After developing a solid SEO strategy for our clients and putting an analytics framework in place to measure results, we then analyze our collected data to identify pain points in the user journey. This data-driven approach allows us to form hypotheses about how we can improve the ways that users navigate your website and, as a result, improve conversion rates.
Don’t get caught in the trap of equating increased traffic with website success; continued testing is where the full value of your marketing efforts are realized.
