Gaby’s desire to connect customers to trusted brands, products, and communities has led her to work in various areas of marketing primarily rooted in social outreach. Alongside Senior Strategists, Gaby helps improve website performance and improve clients and team members’ work-life.
What’s your favorite thing about working at UpBuild?
I have many favorite things about working here, but I’ll commit it to name the company culture as my favorite thing. Trust me, I didn’t think a remote company would have a strong company culture, but we do. I look forward to chatting (and sending gifs) with my coworkers, managers, and CEO one-on-one over video calls and text-based slack chats.
What would you consider your specialty at UpBuild?
With a social media background, I think that strategizing online presences on various social media platforms to build community and authority is my specialty.
What’s your favorite industry (or industries) to work with?
I am a person of many interests, so spending about a fourth of my work week on one specific industry. I love switching between consumer electronics to an online yoga platform.
What is your favorite deliverable?
So far, my favorite is the Authority Building strategy. It allows me to zoom out and examine how search engines and users perceive a client and their site and then build out strategies for improving their authority.
What are three fun facts you want the world to know?
1. I currently live on a ranch in the Rocky Mountains.
2. I resell second-hand clothing on the side.
3. I can quote entire scenes in movies (pretty sure I can still quote the whole Spongebob movie).
Finally, and most importantly: what’s your favorite GIF?