GTM Recipe: GA4 Advanced Click Tracking

You can take advantage of Google Analytics 4’s powerful ability to track user interactions by setting up advanced click tracking via Google Tag Manager. We’ve made it easy to get started, so you don’t have to start from scratch. Use the GTM container recipe (coded in JSON) linked below as a template, by utilizing Google Tag Manager’s “Import Container” function.

Setup tutorial:

GTM container recipe:

Tags Included:

  • Google Analytics GA4 Configuration
  • GA4 Event – Main Navigation Logo Click
  • GA4 Event – Main Navigation Link Click
  • GA4 Event – Footer Navigation Link Click
  • GA4 Event – CTA Button Click
  • GA4 Event – Blog Post Card Click

Triggers Included:

  • History change
  • Main Navigation Logo Click
  • Main Navigation Link Click
  • Footer Navigation Link Click
  • CTA Button Click
  • Blog Post Card Title Click
  • Blog Post Card Image Link Click

Built-In Variables Included:

  • Click Element
  • Click Text
  • Click URL
  • Page Hostname
  • Page Path
  • Page URL
  • Referrer