Stop basing decisions on vague, inaccurate, or incomplete data. UpBuild works with you and your team to understand your unique data needs and capture the user metrics that matter most to your businesses.
Deep Discovery
With a maximum of four clients per Senior Marketing Strategist, our team can take the time to truly understand your business and help uncover KPIs, user paths, and micro-conversions to drive your business decisions.
Data Geeks Get It Done
With web analytics tools like Google Analytics and Google Tag Manager, the out-of-the-box functionality is the tip of a very deep iceberg of available customized data. At UpBuild, geeking out about analytics is our favorite thing to do — we’ll help you understand what’s possible and what’s valuable.
Web Analytics On Your Team
We want to be part of your larger data-collection team. We’re happy to join forces with your paid search, display advertising, affiliate marketing, or any other team that collects and consumes data to make sure everyone has the data they need.Measure What Matters
Web analytics is a crucial component of any inbound marketing campaign. Through developing a thorough measurement framework, we can assess performance in a data-driven and meaningful way, and make sure everything we do is tied back to KPIs that accurately reflect business objectives.
While we’re not tied to any one analytics platform, we love getting into the technical deep end in Google Analytics and Google Tag Manager. If you ask us for an analytics package recommendation, we’ll recommend GA & GTM in most cases because of their flexibility and cost (it’s hard to beat free!). Check out our blog to see what we’ve been up to lately in Google Analytics and Google Tag Manager.
Get in TouchCase Study: Zoomdata
To transform Zoomdata’s web presence, Robyn needed a team of SEO experts who could understand the highly technical world of big data analytics as well as any member of her team. Someone who could not only do the work but also identify new opportunities and iterate as time went on.
She needed a partner who was a leader.
Read the Full Story
What Do You Get?
Although all of our web analytics services are customized to fit our clients’ needs and goals, here are some things a typical web analytics engagement plan with UpBuild might include:
- One or more discovery sessions to gain a deep understanding of stakeholders’ unique data needs.
- An Analytics Audit to identify gaps, errors, and inconsistencies in data collection that might be compromising data integrity.
- An Advanced Analytics Strategy outlining data points to capture, how and where on the site they’ll be captured, and how they’ll be reported in your web analytics interface.
- Full custom implementation of the Advanced Analytics Strategy in Google Tag Manager.
- As needed, assistance with transition to Google Analytics 4 from Universal Analytics.
- Custom dashboards tailored to each data consumer and the metrics they need most.
