Digital Marketing Strategy

We know what we’re great at and we’re proud to focus on that exclusively. Our sweet spot is the overlap between the marketing skill set and the web technology stack.

Part of Your Team

Working with our experienced and highly-jelled team of technical marketers is like having a digital marketing strategy team in your office. You need a true partner to have your back and collaborate on digital marketing initiatives, and UpBuild is that partner.

Plan Your Attack

Any digital marketing company can run your site through an SEO audit tool and come back with a list of recommendations. UpBuild takes the time to truly understand your budget, technological capabilities, and marketing priorities to help triage digital strategy tasks, ensuring the most important and impactful items get crossed off the list first.

Level Up Your Skills

We want you to be the star of every meeting you go to. Our closely collaborative consulting relationships ensure you have the data you need to make the case for next steps and to demonstrate the ROI of strategic digital marketing.

What Is Digital Strategy?

When you think “SEO,” you might think of things like keyword research, metadata, and inbound link acquisition. While all these tactics are still useful, modern digital marketing is a blend of art and science that touches every point in a user’s journey, from the first time they’re aware they have a need, all the way through their lifetime as a valued customer. An effective digital marketing strategy is one that makes sure your site is as fast, accessible, and machine-readable as possible to keep up with modern search technology; it should also critically assess your customer’s informational needs to ensure your site provides them the best answers to their questions in a near-frictionless experience.

Many digital agencies make a profit by assigning as many clients per strategist as they can possibly get away with; this results in cookie-cutter recommendations and a lack of the personal attention required to get a true understanding of clients’ products and customers. Since UpBuild caps our strategists’ client loads at four per person, we can take the time to truly get to know the intricacies of your business, as well as quickly pivot to address changing needs and market forces. The result is a one-of-a-kind, custom-tailored digital marketing strategy and a true partnership that empowers you to enact it.

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Case Study: Twistlock

“I was looking for a consultant to come at it from a high-level view, leaving me to think about the tactical objectives to really make things happen. UpBuild did that for me,” Jeannie says. “I don’t think about SEO every day. They do that for me.”

As a result, in just six months of working with UpBuild, organic search traffic went up 47.4% (over the previous six months) and 125.1% year-over-year. Conversions from organic traffic also increased by a whopping 127.1% year-over-year.

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Areas of Specialty

Although we’ve worked with clients across a variety of verticals and business models (and there are very few industries we don’t serve), over the years we’ve cultivated specific expertise in verticals and unique website needs including:

  • New site launches and site redesigns
  • Software as a Service (SaaS)
  • Business-to-business (B2B)
  • eCommerce 
  • Lead generation
  • Financial services
  • Nonprofits