Hi. We’re UpBuild, and we’re looking to add another awesome person to our team. UpBuild exists so that driven and passionate technical marketers (people who love bridging the gap between marketing and web technology) can do their best work, in their ideal environment, for clients whom they’re excited to work for. We’ve been hard at work becoming an established agency over the last eight years, and the time has come for us to expand our team by bringing on another talented Technical Marketing Strategist — someone we’re hoping can grow with our company.
Who We’re Looking For (TL;DR Version)
You’re a dedicated web or marketing geek who’s ready to go all in on technical SEO and web analytics. Maybe you’ve already spent a year or two working in SEO and are ready for the next step in your professional journey; maybe you fell in love with SEO while working in a related field such as paid search, social media marketing, or web development. Either way, you know the fundamentals and are ready to take the next step. You love seeing your work get results, and you legitimately feel bad about not being able to get results for a client. You’re a voracious learner who goes out of your way to learn from and help the people you work with. You want to get your hands dirty and actually accomplish results, and maybe dream of being able to do what you love for a select few clients and focus on them intensively instead of being underwater all the time.
For more details, see “Who We’re Looking For (Extended Album Cut)” below.
About the Technical Marketing Strategist Role
A Technical Marketing Strategist works closely with UpBuild’s Senior Marketing Strategists to provide support on their client accounts. At a high level, this means working with a client to get to the heart of their marketing problem(s), architecting solutions for those problems, communicating recommendations back to the client, and then working with them to make sure things get done. Technical Marketing Strategists also own a few client accounts of their own, giving them an opportunity to grow their strategic and account management skills with the support of the UpBuild team.
The goal for this role is for someone to come on, learn a ton, master UpBuild’s core competencies, and grow into a Senior Marketing Strategist in a year or two (Looking for a more experienced role? We’re also hiring for a Senior Marketing Strategist).
In more detail, this means a Technical Marketing Strategist:
- Brings existing experience in SEO, analytics, and digital marketing strategy to the organization. We’re pretty open to what this experience looks like — this role is growth- and learning-focused, but we need you to have the basics under your belt. Some examples of the kinds of activities a Technical Marketing Strategist might be asked to do include (but aren’t limited to):
- Assisting Senior Marketing Strategists with Technical SEO Audits, performing data analysis and making recommendations.
- Working with client-side developers, writers, and marketing managers to prioritize and execute against our recommendations, making sure our advice actually gets implemented and that the client sees results.
- Developing or supporting the development of a research-informed Keyword Targeting Strategy to support a client’s marketing goals.
- Writing and implementing title tags and metadata.
- Implementing Google Analytics 4 on client sites and learning more about recommended, enhanced, and custom events.
- Building and deploying semantic markup for client sites.
- Joining client-facing conference calls to take notes, grow account management skills, and contribute recommendations as needed.
- Providing additional client support when Senior Marketing Strategists are out sick or on vacation.
- Serves as the point person on 1 to 3 client accounts, which means they:
- Are responsible for client communication and satisfaction.
- Own and execute most of the day-to-day work.
- Work with the CEO and Director of Client Success to plan overall direction on accounts.
- Are supported by an UpBuild Senior Marketing Strategist for mentoring and feedback (as well as the support activities listed above).
- Thinks creatively and critically to make their work the best it can be and to delight their clients.
- Contributes to UpBuild’s thought leadership in the space through blogging, tool development, webinars, public speaking, and/or other comparable initiatives.
- Is a vital and active part of the UpBuild team, providing support and collaborating with other Technical Marketing Strategists.
- Spends time learning independently and with the UpBuild team, taking classes, and attending conferences and webinars.
- May need to travel (paid by us, of course) a few times per year for client visits and/or company retreats.
Compensation & Benefits
- Competitive salary, starting between $50,000 and $60,000 (plus bonuses and benefits).
- Flexible schedule: Office hours are 9 AM to 2:30 PM Pacific, Monday — Friday. Other than that, you’re free to get your work done when it works best for you.
- Remote work: Full control of the office thermostat, choice of music, no commuting. You don’t have to worry about our “return to office” plan because we’ve been fully distributed from day 1.
- Progressive PTO policy & paid holidays — 31+ days off per year.
- Optional 4-day work week after 6 months — use when you need it, or make it your standing schedule.
- Volunteer Time Off: An extra PTO day each quarter to spend volunteering with the nonprofit of your choice.
- 12+ weeks of family leave for all new parents (with plans to increase as we grow).
- Annual Home Office Allowance to help make your personal workspace your ideal place to work.
- Ongoing education & training opportunities (e.g. conferences, classes, tuition reimbursement, etc.).
- Quarterly profit sharing & bonus plan.
- 100% Health & Dental/100% for spouses and registered domestic partners.
- 401(k) with matching.
- Monthly co-working allowance to spend on whatever outside-the-house working environment works for you, whether that’s a co-working space or coffee at the local coffee shop.
Why You Want to Work for Us
So what makes us different from places you may have been in the past?
- Intentional Workload: Technical Marketing Strategists are capped at 3 clients (that’s 3, not 30). We want you to be able to focus on your clients intensely for the sake of their success and your own sanity.
- Grow Your Expertise: Technical Marketing Strategists have an opportunity to work with clients across a variety of industries, tech stacks, and business models. They receive hands-on mentoring from UpBuild leadership and the Senior Marketing Strategist team, with a clear path to a more senior-level role.
- Control Your Destiny: We vote on every prospective client before we ever send out a proposal. Ensuring that the whole team thinks there’s a good mutual fit and is stoked about every client we engage with is a win-win for the team and for our clients.
- A Distributed Team: We’re 100% remote, which means you can work from wherever you work best and be part of a natively digital team (at this time, we’re only able to hire people who are eligible for full-time employment in the United States, although we hope to change that at some point in the future).
- Build a Better Company: We’re shamelessly idealistic. At UpBuild, you’ll get to be a part of changing what it means to work at a marketing agency.
Our mission as a company is to make the old digital marketing agency model obsolete by building an alternative that’s better in every way. We won’t accomplish that just by talking and blogging about it; we’ve got to prove it through our hard work, our amazing client relationships, and our results. We want you to join the cause and help us accomplish that.
As passionate optimizers, we’re always interested in optimizing our own processes, as well. To that end, we’re especially interested in candidates with some development and programming experience under their belts, who never met a repeated process they didn’t want to automate, and whose catchphrase is “I bet I could build a tool for that.”
Oh, and while we love what we do in the office, our lives are much more than what we do for our paychecks. The ideal candidate has interests outside of the office: hobbies, a family, aspirations to travel the world, or just a long streaming queue. They value being able to do great work and hustle while they’re clocked in but want to be able to check out and “go home” at the end of the day. UpBuild believes that helping team members do fulfilling work, manage stress, and promote balance in their lives is just as important as providing training and tools.
More about us:
- After eight years, we still consider ourselves a startup and are entirely funded by the work we do for our amazing clients.
- We’re a woman-run company committed to being a welcoming workplace for everyone.
- In keeping with our commitment to remote work and flexible hours, we’re focused on delivering results, meeting our deadlines, and making our clients’ lives easier/better. We don’t use “hours worked” as a metric for job performance and eschew the “bodies in seats” mentality of time tracking and team management.
- We’re constantly learning from each other, asking each other for help, and showing each other new and better ways to get things done.
- We’re continually working on exploring and adding new benefits to make your work life better.
Who We’re Looking For (Extended Album Cut)
As someone who could excel in this position, you:
- Are excited about the potential of joining an already successful startup and helping it grow into its next chapter.
- Take extreme pride in your work and thrive in an environment that recognizes your contributions.
- Are intrinsically motivated to help others do well (both clients and team members).
- Consider yourself a shameless idealist (everyone at UpBuild is) and want to spend your days working on something that matters with people who care about it.
- Want to work for an organization that values work-life balance and positive company culture (not just one that pays lip service to the idea by talking about it a lot) and are excited about the challenges of joining a distributed team.
- Have read through UpBuild’s core values and are stoked to start using them in your day-to-day decision-making.
Your Experience
Over the course of your career, you:
- Have worked in SEO or a related field for 1 to 3 years, preferably with at least some of that time spent in an agency setting.
- Have a working knowledge of the fundamentals of our core disciplines: technical SEO and web analytics. Preferably, you also have experience in complementary disciplines such as CRO, authority building, or content strategy as well.
- Are familiar with basic CSS, HTML, and JavaScript and are beginning to pursue advanced knowledge in one or more web technology subjects.
- Are comfortable working directly with clients and building client relationships.
- Have a working understanding of how websites are built and function (HTML, CSS, information architecture, etc.).
- Can explain to a non-developer what the building blocks of a website are, how indexable content is delivered to a search bot or human website user, what cookies are, how analytics data is collected, etc.
- Have experience using:
- Google Analytics (including GA4), Tag Manager, & Search Console;
- Screaming Frog;
- Spreadsheets (doesn’t have to be Excel — we use Google Docs for everything);
- SEO tools (such as Moz, SEMRush, Majestic, Ahrefs — everyone uses different tools in different ways, but you should understand what these tools are and how to use them to do what you need to do).
- Have experience speaking at public events, writing blog posts, and/or finding unique and creative ways to use web technology for digital marketing;
Formal education in marketing, business, data science, etc., is great but not required. The same goes for having a college degree — no one gets a degree in digital optimization or web analytics anyway. A track record of getting exceptional results, successfully managing client/team relationships, and being stoked about startup culture and optimization is what really counts.
If all this sounds like exactly what you’re looking for, apply on Workable today!
