The UpBuild Team
At UpBuild, our team is at the heart of everything we do – even before clients. We believe that by creating an exceptional workplace for link builders, we can deliver unmatched results for our clients. Our mission is to be the best place for talented professionals to thrive in SEO for as long as they desire.
Meet the UpBuild team.
Mike Arnesen, Founder
Mike founded UpBuild in 2015 and served as its CEO for seven years before UpBuild got acquired. Today, he continues to shape UpBuild as consultant.
Ruth Burr Reedy, CEO
With over a decade of experience in digital marketing and SEO, Ruth combines agency and in-house expertise to lead UpBuild’s team and drive client strategies to success.
Laura McDougall, Client Success Director
A seasoned professional with 10+ years of agency experience, Laura excels in SEO, analytics, and CRO, ensuring every client partnership thrives.
Will Hattman, Senior Strategy Lead
Fascinated by search’s algorithms, Will leverages over 10 years in SEO and link building to boost rankking, traffic, and visibility for hundreds of clients.
Justine Savage, Technical Marketing Strategist
With a decade of marketing expertise, Justine bridges SEO with broader content and marketing strategies, delivering results aligned with clients’ goals.
Nick Bradman, Technical Marketing Strategist
Nick’s diverse digital marketing background drives creative and technical solutions for optimizing web traffic, working closely with senior team members to achieve client success.
Jamie Pratt, Technical Marketing Strategist
With over 10 years in SEO and web marketing, Jamie uses her analytical skills and research acumen to tackle complex technical marketing challenges with precision.
At UpBuild, we don’t just build links; we build partnerships that drive meaningful growth and lasting impact.
- UpBuild Team