Who We Are

Technical Marketing on Your Team

UpBuild: Technical Marketing on Your Team

UpBuild is a new kind of SEO and analytics agency where great technical marketing minds can do innovative work for clients they’re proud to serve. We start by laying a foundation of strong technical search engine optimization (SEO), monitor and analyze site performance through a backbone of advanced web analytics, and produce an exceptional return through an ongoing digital marketing strategy. Whether it’s ensuring the success of a site launch or building a long-term partnership to maximize the ROI of your digital strategy, we want to build something great. We’re excited to help with what you’re building.

Not only do our clients get a world-class SEO strategist to push their optimization forward, but they also get the benefit of UpBuild’s interconnected hivemind (our team of experts), who are the behind-the-scenes secret weapon that every Senior Marketing Strategist knows how to leverage for maximum impact. Meet the team >>

We’re geeks. Unashamed and idealistic. We’re here to do exceptional work that gets results for clients we’re proud to partner with. Check out our Case Studies page for some examples.

Our Sweet Spot

We know what we’re great at and we’re proud to focus on that exclusively. Our sweet spot is the overlap between the marketing skillset and the web technology stack – digital marketing strategy with a technical mindset. We pride ourselves in using our technical SEO expertise to help organizations measure, analyze, and optimize their digital properties. 

Our Story

UpBuild was founded by industry leader Mike Arnesen in May of 2015. After leading Portland-based agency SwellPath to a successful acquisition as their Director of Analytics & Optimization, Mike set out to build a new breed of digital agency: one that was both incredibly idealistic and committed to achieving unmatched results for clients. Learn more about UpBuild’s culture and values >>

UpBuild exists so that talented marketers can do great work for clients they’re proud to partner with. We pride ourselves on building a team of folks who are exceptionally talented and passionate about what they do and provide them with the support, resources, and opportunities to do great work. We’ve intentionally moved away from the large agency way of thinking that equates more clients with success; our focus is to foster close partnerships with a small number of clients to provide truly exceptional digital marketing ROI.

Today, UpBuild is the proud home to a dedicated team of passionate marketers, all working in a fully distributed model. We were awarded Happiest Marketing Agency in 2017 by TINYpulse. Our long-term goal is simply to become more of what we are, not to grow exponentially, attract bigger clients (since bigger isn’t always better), or pursue acquisition by a larger agency.