Our Mission

At UpBuild, we exist to ensure that talented marketers can do great work for clients they’re proud to partner with. By fostering a culture of passion, expertise, and dedication, we aim to empower our team to deliver exceptional results through innovative technical marketing.

Our Vision

To be the ideal partner for organizations looking to optimize their digital presence through the perfect blend of technical expertise and strategic insight. We envision a future where every organization can achieve digital excellence by leveraging our unique mix of technical SEO, analytics, and digital strategy.

Company Founders

Mike Arnesen, Founder

Mike founded UpBuild in 2015 and served as its CEO for seven years. Under his leadership, UpBuild grew into a respected name in SEO and analytics. In 2022, Mike passed the torch to Ruth Burr Reedy, ensuring the company continued its legacy of excellence.

Ruth Burr Reedy, CEO

Ruth brings over a decade of digital marketing experience, both in-house and agency-side. She is passionate about driving client strategy forward and leading the UpBuild team toward innovative, results-driven solutions.

Laura McDougall, Client Success

A strategic leader on the UpBuild team, Laura has more than 10 years of agency experience, specializing in SEO, semantic web, analytics, and conversion rate optimization (CRO). Her expertise ensures client success and strengthens UpBuild's commitment to exceptional service.

"Being part of UpBuild means collaborating with a team of experts who are as passionate about technical marketing as I am. Together, we build something great."

Mike Arnesen, Founder

Client Testimonials

“UpBuild has completely transformed our approach to SEO. Their team not only optimized our site but provided insights that increased our overall performance and ROI.”
Michael Lee
“The technical expertise at UpBuild is unmatched. They’ve helped us scale our digital strategy and achieve results we never thought possible”
Sara Williams
“We’ve worked with several agencies, but UpBuild’s approach to technical marketing stands out. They’ve been instrumental in helping us achieve our goals.”
James Porter