At UpBuild, we exist to ensure that talented marketers can do great work for clients they’re proud to partner with. By fostering a culture of passion, expertise, and dedication, we aim to empower our team to deliver exceptional results through innovative technical marketing.
To be the ideal partner for organizations looking to optimize their digital presence through the perfect blend of technical expertise and strategic insight. We envision a future where every organization can achieve digital excellence by leveraging our unique mix of technical SEO, analytics, and digital strategy.
Mike founded UpBuild in 2015 and served as its CEO for seven years. Under his leadership, UpBuild grew into a respected name in SEO and analytics. In 2022, Mike passed the torch to Ruth Burr Reedy, ensuring the company continued its legacy of excellence.
Ruth brings over a decade of digital marketing experience, both in-house and agency-side. She is passionate about driving client strategy forward and leading the UpBuild team toward innovative, results-driven solutions.
A strategic leader on the UpBuild team, Laura has more than 10 years of agency experience, specializing in SEO, semantic web, analytics, and conversion rate optimization (CRO). Her expertise ensures client success and strengthens UpBuild's commitment to exceptional service.
Mike Arnesen, Founder