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UpBuild & COVID-19: Staying the Course in Uncertain Times

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We’re living through a dark moment, unprecedented in our lifetimes. Each day brings a relentless flood of bad news: lives are lost, families and individuals are suffering, businesses are struggling and collapsing. Yet despite all of it, the days march on and we must find a way to live our lives and — if we’re fortunate enough to be able to do so — do our jobs. 

While keeping the metaphorical lights on is more than enough to keep me busy, it felt important to provide a transparent look at how UpBuild is navigating all this. So within this context, at this unique moment in history, what is UpBuild doing? 

UpBuild is existing. Hopefully that will count for something when this is all over. 

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10 Work From Home Tips From The UpBuild Team

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Many of us can recall a time when the thought of working from home was merely a daydream we’d have while fighting the traffic on our morning commute to the office. More and more people have been making the switch in recent years: remote work in the U.S. increased by 159% between 2005 and 2017. Even more dramatically, the COVID-19 outbreak in early 2020 has shifted the work-from-home concept from a rare job perk to a standard protocol worldwide in just a matter of days. Whether you find yourself working remotely by choice or by chance, there’s no denying that becoming a full-time work-from-home employee requires a complete mindset shift from the days back at the office.  [Read more…] about 10 Work From Home Tips From The UpBuild Team

Interesting Finds Feature Is Changing Mobile SERPs

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With a lot of recent SERP feature changes (including The Great Featured Snippet Shake-Em-Up), and as the market, user needs, and more are changing amid the COVID-19 pandemic, organic traffic is changing all the time. One change that’s gotten lost in the shuffle is the recent developments of Interesting Finds listings in mobile search results pages (SERPs). So far, discussion of Interesting Finds in the SEO community has been pretty limited, save for one article on March 11th from Glenn Gabe, discussing how beneficial Interesting Finds have been for publishers. The same cannot be said for most e-commerce companies, though.

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Filed Under: SEO

How to Create a Google Analytics Custom Dimension for Blog Visitors via Google Tag Manager

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Marketers spend a lot of time and energy working on our blogs and convincing the rest of the team of our blog’s importance in one way or another. Whether that’s related to recency of content to encourage more consistent Googlebot crawls, or tied to a more concrete metric like eCommerce revenue driven by the blog, having a bit more information about how our site visitors are interacting with the site after visiting the blog can be a valuable tool. A Custom Dimension in Google Analytics to track blog visitors is a great place to start collecting that data.

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What to Do When You Find PII in Google Analytics Data

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Personally Identifiable Information (PII) is a no-no when it comes to collecting analytics data. Not only is it against Google’s strict guidelines, but you can also be in violation of federal, or EU legislation drafted to protect the privacy of individuals online. With that said, sometimes a flaw in your data collection can mean that PII is being passed into Google Analytics by accident. If you find PII in your analytics, what should you do and how can you prevent this from happening again in the future?

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