According to Zenefits, the cost of hiring the wrong person can be anywhere from $6,000 – $15,000. Other sources peg it at a whopping $240,000. Not only is their salary a sunk cost, but you have to include the time spent by other team members hiring and training that person and their replacement. You also have to consider intangible costs like lower morale and overworked team members. It’s important to get hiring right the first time, and with that comes an intensive hiring process. Let me take you through ours. [Read more…] about Hiring at UpBuild: Making the First Try Count
Recently I was inspired by Mike’s post, ‘Leveraging Machine-Readable Entity ID’s for SEO’, which if you haven’t checked out already you definitely should. Mike’s post shines a light on MREID’s (described as a canonical URI for an entity, issued and used by Google) and how we can look to using them for SEO. To quote Mike’s post:
A machine-readable entity ID is, in essence, a string of characters used to exclusively refer to a single entity.
According to Bill Slawski — and thanks to his tireless work analyzing Google Patents, plus, generally paying more attention than anyone else — we know that Google is using MREID across many services like Google Trends, Google Lens, and Google Reverse Image Search (to keep track of entities within images).
Once I understood what machine-readable entity IDs were (here’s an example of the one for Seattle: /m/0d9jr), I had to know more.
Google Analytics can provide a cornucopia of data to website owners and marketing teams. It’s fascinating to see your user statistics beautifully arranged in eye-pleasing visualizations, but seeing the data is one thing — understanding what it means for your business, your brand and your revenue is another.
Let’s talk a bit about how to use your analytics data to formulate a marketing strategy. You will find plenty of posts that explain what “Bounce Rate” means, and how to track Events on your website, but what is really important is how you use this information to improve your website’s performance. [Read more…] about What Are Your Website Analytics Telling You?
There are many reasons why I love working at UpBuild, from the consciously created culture to the amazing team I’m lucky to call my colleagues. Remote work is yet another factor which makes UpBuild unique.
At our most recent company retreat in Austin, Texas, we discussed the topic of remote work, the pros and cons, and how each person was handling the task of working from home. This discussion prompted another thought in my mind, one of productivity.
How does working remotely compare to office work environments when it comes to efficiency, and what can we do to increase productivity and output? Does remote work require a certain type of person, or is it something that can be done by anyone when given the right tools to succeed?
During our Spring 2018 Team Day, I presented my takeaways from CXL Live to the team. The theme of the presentation was ‘Expectations’: setting, meeting, and exceeding them. In the spirit of one of our Core Values, Betterment, I wanted to make sure we were setting everyone (clients and team members alike) up for success by connecting the dots between what we promise in the Client Discovery Process and how we fulfill those promises in our Engagements.
[Read more…] about Lessons in Setting, Meeting, & Exceeding Client Expectations