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Over the years, we’ve worked with clients to overcome challenges they’ve had in righting the SEO ship across their international site iterations. When these clients come to us, they’ve often invested time and energy in the past to get international SEO tasks implemented, but have seen initiatives quickly fall to the wayside due to time zone differences, differing priorities, and ambiguous next steps and never saw international SEO successfully taken over the finish line.

This is where we’re so happy to come in. Because international offices are basically remote cohorts, working with them is our jam at UpBuild. We fully understand what it’s like when you’re communicating with people who aren’t simply sitting in the cubicle next to you.

[Read more…] about International SEO Implementation Tips for International Teams

On September 24, Google announced the imminent rollout of new preview markup — namely one new HTML tag and three new meta robots attributes — that promised site owners stricter control over the preview snippets that represent their pages in search results. By “preview snippets”, they mean the descriptive paragraphs in each search result that show below the page’s title and URL. You know, these:

If you’re in SEO, the phrase “meta description” began knocking around in your head after reading that sentence; isn’t that what they’re talking about? Why don’t they just say that? [Read more…] about You Can Now Take Up Less Space in the SERPs If That’s What You Want

In September, Moz published UpBuild’s guide on “How to Automate Pagespeed Insights For Multiple URLs using Google Sheets”. We got a lot of really excellent questions and feedback on the post, and have continued making tweaks and improvements to the tool, which we thought we’d share here today. I recommend reading the Moz blog post first to give you a good understanding of what to expect from this tool. Then once you’re done, read on below to hear more about the additions we have made based on the feedback we received.

[Read more…] about Automating Pagespeed Insights Using Google Sheets [Updated Template]

Influencer marketing is estimated at $8 billion in 2019, with expected growth to $15 billion by 2022, according to the Influencer Marketing 2019 report from Business Insider Intelligence. If you aren’t actively engaging in influencer marketing, you’ve probably at least thought about it, in the sense that your competitors might be. But have you considered the impact, positive or negative, it could have to your SEO? After Google’s September 10th announcement about new link attributes, including rel=“sponsored,” now is a great time to consider how influencer marketing and SEO could be, but probably aren’t, working together

[Read more…] about How Rel=Sponsored Affects Influencer Marketing