Many companies have been writing blog posts for years – blogs are a great way to drive awareness, leads, and sales from a website. However, the internet, particularly Google, changes fast. The way things worked 5 years ago can be completely different from the way things work today. So, even though these companies are adapting with the times and writing blog posts that may be optimized for today’s SEO, they still have posts from years back sitting on their sites that might not be quite up to standard. It’s easy to focus on creating new content and leave old blog posts in the past, but really, these old blog posts could be missed opportunities to bring in new qualified leads. Giving these old posts a content refresh could not only increase their position in Google rankings, but also give them a chance to gain more traffic and increase visibility to their brand as a whole. Here is how to give those old blog posts the update they might need to get them better rankings.
