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How To Track CDN Images in Search Console

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A CDN (Content Delivery Network) is a great way to offload resources such as images, JavaScript and CSS from your server to another server that can deliver them more efficiently. For example, a CDN will host your resources across multiple servers in various locations so that when something is requested it can deliver it speedily from the server closest to the origin request. In addition to caching and compressing your resources, this gives your server much more bandwidth to load fewer resources, and as a result your page load speeds improve.

It’s quite commonplace for a CDN to use their domain in the URL for your resources, since they are the ones hosting them after all. Since custom CDN URLs matching your server are usually an added cost from CDN providers, most people settle for the server CDN URL, which usually looks something like this: 

https://your-site.example-cdn.com/

Since your images are being hosted on a different domain, they won’t show up in Google Search Console when you set up your site because you don’t have ownership of example-cdn.com. A step is required in order to authenticate your ability to access data.

Fortunately there is a way to have the best of both worlds! 

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An Introduction to Google’s Cloud Natural Language API

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Are you caught up on the Google I/O announcements? I’m still wrapping my head around the MUM and LaMDA announcements but found this article from Edwin Toonen to be an excellent overview. Edwin says, “In complex queries like this, it all comes down to combining entities, sentiments, and intent to figure out what something means.”  I’ve found it easiest to start learning about entities, sentiments, and natural language processing by playing around with Google’s Cloud Natural Language API. Although its language model is separate from that of Google Search, the API can give us clues into how — and how well — machines understand our content. Let’s learn:

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Filed Under: SEO

Think Before You Choose the ‘User-Friendly’ CMS

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Choosing a content management system (CMS) can be a difficult decision, and as SEOs, we want our clients to have a CMS that’s easy and pleasant for them to use. However, we don’t want that ease of use to come at the expense of the technical flexibility needed for SEO. After working with dozens of content management systems, I’ve learned that the most ‘user-friendly’ CMS can actually turn out to be the hardest to use. Here’s why you should think before you choose the ‘easiest’ CMS.

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How To Write A Great SEO Proposal

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Whether you’re a freelance SEO or an SEO agency, your ability to win over new businesses with a great proposal is almost as important (and challenging) as performing the work itself. Here at UpBuild, we don’t have a designated sales team, but a dedicated team of us spends about 25% of our work week on what we call “client discovery”. Our client discovery process consists of lots of communication with new leads, with the ultimate goal of delivering the perfect proposal for their goals and needs.

Over the past six years, we’ve been refining how we build our proposals to maximize their impact when it’s time to deliver. In this blog post, I’ll share some insights on what we’ve found to be the most effective way to close new clients with a great proposal.

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10 Steps to Maximize the SEO Value of Your Press Section [Guide]

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Does your company website have a press section? If so, this post is for you! 

Jump ahead to the 10 Tactics 

UpBuild has been privileged to work with scores of organizations that are doing exciting and impactful work. As wonderful as it is to see recognition of that work bear fruit (e.g., high-value natural links and improved EAT signals), that same press attention is often underutilized for SEO. 

This post will explore concrete ways to boost your press section SEO. What follows are my best tips to optimize your press section to get the maximum SEO benefit and return on your investment of time and effort. 

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Filed Under: SEO