For years, my morning routine has been an afterthought, a groggy welcome to a new day and a prolonged transition to a wakeful state. Not to mention, remote work makes it incredibly easy to sleep until the very last minute. Waking up at 8:55 am was not unusual for me, and neither was the guilt of wasting so much time. I’ve always been a late riser, but not a proud one. In an attempt at self-improvement, increased productivity and general curiosity, I decided to change one major habit in my life: my alarm time.
This blog post has been a long time coming. In one sense, it’s taken me the better part of 2018 to organize my thoughts on the topic and actually, y’know, write this blog post. In another sense, writing this post has taken my whole life.
If you’ve come seeking practical technical marketing advice, begone! You’ll find none here. But if you’re interested in learning how one introverted Type B internet geek has been able to helm a successful company, read on!
[Read more…] about Leadership As a Type B Introvert
Keeping Your Keyword Research Up to Date
Keyword research is often the cornerstone of an on-page optimization campaign, and at UpBuild, it’s one of the first things we do for a new client. We make lots of choices based on that research, but we also realize our research isn’t (and shouldn’t be)+ set in stone; it’s a living and breathing document that needs to be updated and reevaluated over time.
Let’s look at some reasons why your keyword research should be updated regularly.
[Read more…] about The Importance of Updating Keyword Research
Most people who are familiar with SEO have heard something about the importance of link building. If you haven’t heard of it before, link building means getting quality websites that are topically relevant to yours to link back to your website. By earning these backlinks, you are basically demonstrating to Google that your site is a valuable resource worth referencing and that it is likely to be trusted and valued by searchers. Websites with a variety of high-quality sites that are naturally linking back to them will typically have a better chance of ranking higher in Google search results. However, there are many different ways to go about earning these links, and some methods are more ethical (and sustainable) than others. [Read more…] about Authority Building at UpBuild
For the second installment of our series on UpBuild’s company values, let’s talk about Betterment. From our Values page:
“‘Will this make someone’s day better?’ We use this question to make decisions on a daily basis. Will this strategy or recommendation I’m working make a client’s day better? Will getting this website to show up well in Google make a searcher’s day better? Will testing this CTA placement make a website user’s day better? Will giving a team member feedback in this way make their day better? If the answer is no, we have to ask if there’s a better way. Sometimes there’s not, but usually, there is.”
Making the World a Better Place
When you’re a marketer who’s also an idealist, it can be easy to feel disheartened by the very idea of marketing sometimes. After all, the cynical side of us says, isn’t marketing just figuring out how to manipulate people into buying something?
The other side of that coin, though, is that marketing can just as easily be about helping people find the things that they want and need, in ways that feel easy, pleasant, and even delightful. I’ve long said that one of the best things about search engine marketing is that unlike some more broadcast-focused mediums, SEO is all about helping people find things they’re already looking for – it’s selling people things they already want. [Read more…] about Values Spotlight: Betterment