In September, Moz published UpBuild’s guide on “How to Automate Pagespeed Insights For Multiple URLs using Google Sheets”. We got a lot of really excellent questions and feedback on the post, and have continued making tweaks and improvements to the tool, which we thought we’d share here today. I recommend reading the Moz blog post first to give you a good understanding of what to expect from this tool. Then once you’re done, read on below to hear more about the additions we have made based on the feedback we received.
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Combining Funnels With Flywheels as an SEO
If you’ve studied sales and marketing as an SEO, you’ve probably been drilled on the “sales funnel” concept to near exhaustion. For years, agencies have been built around the funnel model and seen high levels of success. Some of the most prominent brands use the sales funnel to attract and convert new leads. However, the funnel concept carries a fundamental flaw by neglecting a massive piece of the business puzzle: client retention.
How Rel=Sponsored Affects Influencer Marketing
Influencer marketing is estimated at $8 billion in 2019, with expected growth to $15 billion by 2022, according to the Influencer Marketing 2019 report from Business Insider Intelligence. If you aren’t actively engaging in influencer marketing, you’ve probably at least thought about it, in the sense that your competitors might be. But have you considered the impact, positive or negative, it could have to your SEO? After Google’s September 10th announcement about new link attributes, including rel=“sponsored,” now is a great time to consider how influencer marketing and SEO could be, but probably aren’t, working together
[Read more…] about How Rel=Sponsored Affects Influencer MarketingHow to Optimize a Google My Business Listing
Maintaining a Google My Business listing has become a must for local SEO. This powerful tool is a mainstay for local businesses, and if your profile is not fully optimized, you could be losing out on potential visitors and conversions. Whether you’re a local florist, restaurant, or any location-based business, here’s the lowdown on how to fully optimize your listings in order to make the biggest impact.
[Read more…] about How to Optimize a Google My Business ListingCommon Google Analytics Setup Errors and Omissions
We’ve seen our fair share of Google Analytics configurations here at UpBuild. The types of analytics accounts we get to work on run the gauntlet from completely broken configurations to some seriously inspired advanced tracking setups that even have us impressed.
Even though every analytics setup is slightly different, most accounts we deal with share some pretty common errors or missed opportunities. I’ll go over those here, so hopefully, you don’t miss these while setting up your own analytics.
