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A 5-Step Process for Dealing with Duplicate Content

January 21, 2021 by Gaby Gebo Leave a Comment

Why Duplicate Content is Bad for SEO Health

Search engines have a limited amount of resources with which to crawl and understand a website. So when a bot, like Googlebot, is crawling a website to see what the pages are all about, the bot may choose not to waste their crawl budget crawling or indexing pages that look like multiple versions of the same page. 

Search Engine Journal lists duplicate content as a factor that can “significantly reduce your site’s crawling potential.” When describing best practices for managing your URL inventory, Google explains that eliminating duplicate content allows bots to “focus crawling on unique content rather than unique URLs.” If search engines aren’t crawling, indexing, or showing your pages in the search results, this will inevitably affect your website’s ability to drive traffic.

[Read more…] about A 5-Step Process for Dealing with Duplicate Content

Filed Under: SEO

Onward Into 2021

January 12, 2021 by Mike Arnesen Leave a Comment

Now that The Year That Shall Not Be Named* seems to be rapidly disappearing in the rearview mirror, the UpBuild team and I are looking forward to the future. With each passing day, I feel more hopeful, excited, and optimistic.

The outlook for 2021 is bright — if not objectively, then at least relatively. And while none of the trials and tribulations that harangued us throughout 2020 evaporated on January 1st, the start of a new year makes a brighter future seem more attainable and within reach. 

In this post, I will — as is tradition — usher in a new year by looking back at the previous year and looking ahead to what’s in store for UpBuild. 

[Read more…] about Onward Into 2021

Filed Under: Founder's Office

Google Analytics 4: Crawl Before You Walk

January 5, 2021 by Will Hattman Leave a Comment

Welcome to the latest installment of my ongoing unofficial series that I’ve just spontaneously decided to name “Google Changes Everything”. Today, we’ll be discussing Google Analytics 4, which as of its October 14 announcement constitutes the biggest change that Google has ever made to the most important piece of marketing software that they (or anyone else) ever created. I hope to give you a sense of the big changes that this new iteration has brought to this extremely popular web analytics platform, and to cover everything that I feel you need to know as you begin to use it.

[Read more…] about Google Analytics 4: Crawl Before You Walk

Filed Under: Analytics

How to Solve Challenging Technical Problems in 8 Steps

November 20, 2020 by Mike Arnesen Leave a Comment

Technical marketing — what we do here at UpBuild — can be hard work. Not in an overwhelming way, but in a way that stretches the mind and forces a push toward the limits of one’s own ability. I’m thankful because that’s what keeps me interested, excited, and fulfilled after nearly fifteen years of doing this. 

When I began to explore potential topics for a blog post (what has become this post), I was facing a wickedly-hard technical challenge to which there was no clear, easy answer. At least that’s the way it seemed when I was brought in. 

I don’t actually do a lot of hands-on technical marketing work at UpBuild these days; I’m busy running the business and leading UpBuild’s team so that THEY can do the hands-on work. Yet I found myself being brought in to help in whatever way I could when all else seemed to have failed. I love being able to help out in that way and aim to carve out more time for it in the future, but that’s a subject for another post. 

Returning to the main thread: a deadline was fast approaching, and progress had stalled. Each issue resolved in the project seemed to give rise to two more. 

[Read more…] about How to Solve Challenging Technical Problems in 8 Steps

Filed Under: End-to-End

Why Privacy-Focused Analytics Tools Aren’t Used More

November 13, 2020 by Alex Ramadan Leave a Comment

There are many choices when it comes to web analytics tools, but only one is considered the default: Google Analytics. This might not be a huge issue, but in an ever-increasing privacy-focused world, why don’t the privacy-forward analytics tools get used more often? Why are they not the standard? 

[Read more…] about Why Privacy-Focused Analytics Tools Aren’t Used More

Filed Under: Analytics

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Recent Thoughts

A 5-Step Process for Dealing with Duplicate Content

January 21, 2021 By Gaby Gebo

Onward Into 2021

January 12, 2021 By Mike Arnesen

Google Analytics 4: Crawl Before You Walk

January 5, 2021 By Will Hattman

How to Solve Challenging Technical Problems in 8 Steps

November 20, 2020 By Mike Arnesen

Why Privacy-Focused Analytics Tools Aren’t Used More

November 13, 2020 By Alex Ramadan

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