Maintaining a Google My Business listing has become a must for local SEO. This powerful tool is a mainstay for local businesses, and if your profile is not fully optimized, you could be losing out on potential visitors and conversions. Whether you’re a local florist, restaurant, or any location-based business, here’s the lowdown on how to fully optimize your listings in order to make the biggest impact.
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Common Google Analytics Setup Errors and Omissions
We’ve seen our fair share of Google Analytics configurations here at UpBuild. The types of analytics accounts we get to work on run the gauntlet from completely broken configurations to some seriously inspired advanced tracking setups that even have us impressed.
Even though every analytics setup is slightly different, most accounts we deal with share some pretty common errors or missed opportunities. I’ll go over those here, so hopefully, you don’t miss these while setting up your own analytics.
Cross-Domain & Subdomain Tracking in 2019
There are a lot of posts on the internet about cross-domain analytics tracking, subdomain tracking, and even cross-frame (X-frame) tracking. Some are pretty solid, yet many aren’t current and/or accurate, a fair number are just confusing, and only a few of them cover all three topics well. While this does not purport to be “the one post to rule them all”, it can absolutely serve as the definitive answer to how I think about cross-X-tracking and walk most people through implementing a good solution.
I’m a firm believer in the guideline that, “if you find yourself answering the same question three times or more, you need to make it into a blog post.” By that thinking, this post is years too late, but better late than never!
Skip To:
- How to Configure Subdomain Tracking
- How to Configure Cross-Domain tracking
- How to Set Up Cross-Frame Tracking
Before we get into “how”, let’s discuss “why”.
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Many companies have been writing blog posts for years – blogs are a great way to drive awareness, leads, and sales from a website. However, the internet, particularly Google, changes fast. The way things worked 5 years ago can be completely different from the way things work today. So, even though these companies are adapting with the times and writing blog posts that may be optimized for today’s SEO, they still have posts from years back sitting on their sites that might not be quite up to standard. It’s easy to focus on creating new content and leave old blog posts in the past, but really, these old blog posts could be missed opportunities to bring in new qualified leads. Giving these old posts a content refresh could not only increase their position in Google rankings, but also give them a chance to gain more traffic and increase visibility to their brand as a whole. Here is how to give those old blog posts the update they might need to get them better rankings.
Super Simple Formstack for Salesforce Google Analytics Tracking
Formstack for Salesforce
Formstack is a great little online form solution that integrates nicely with Salesforce. When you’re managing your inbound CRM via Salesforce, you can use Formstack to build native Salesforce forms on your website that will feed submissions directly into Salesforce. What we want here is an additional piece of the equation, connecting that form submission to our Google Analytics data.
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