Blog

A blog is a great way to regularly produce content that helps new people discover your site and keep returning users engaged. Over time, however, you may find your blog falling into the trap of producing repetitive, disengaging, and, dare I say it, useless content.

If this does happen, you may wind up with multiple pages targeting the same keywords,  competing with each other in search, and ultimately cannibalizing your site’s prominence for your target keyword altogether.

I’m going to walk through how I conduct a blog content audit to uncover the blog posts that are yielding great results, and the plan of action to take for the ones that are underperforming, and possibly negatively affecting organic search results altogether.

Long-term success in SEO is predicated on staying abreast of the latest developments in our ever-changing industry. Perhaps unsurprisingly, this has meant that the SEO world is prone to using buzzwords and hopping on the latest trends and topics. One topic that’s been receiving a lot of buzz recently is E-A-T, so we thought we’d create a handy primer to get you caught up quickly.

What is E-A-T?

Simply put, E-A-T is an acronym for the three factors that Google looks at to try to determine whether or not content on a website, as well as the website itself, is offering legit content: Expertise, Authoritativeness, and Trust. We’ll dive into each of these and what they mean, but first, some background.

When you think of SEO, you might think of trying to drive traffic from search engine results pages (SERPs). Believe it or not, there’s more to optimize on a SERP than just the organic results – Google also includes a ton of rich information to the right of the search results, in knowledge panels. Google’s knowledge panel is an eye-catching snapshot of your brand that appears in the right-hand side of the results page with your logo, photos, summary of services, background, company information, and other details.

Googlebot is good at its job. It masterfully navigates the web’s nooks and crannies to crawl webpage after webpage. Sometimes it’s a little too good at its job, and it crawls and indexes pages that we never meant for it to access in the first place, let alone surface in the SERPs. It happens to the best of us, so here’s a guide on how to deindex pages from Google.