Keyword research is the foundation of any good SEO strategy: strategically mapping terms and phrases to pages on your website can help bring in more traffic, more leads, and increased brand awareness. However, when it comes to finding the right keywords for your website, it can be easy to fall in the trap of choosing highly trafficked terms instead of lower-traffic but highly relevant keywords. Let’s take a look at why prioritizing search intent is important for your keyword research strategy.[Read more…] about Optimizing for Search Intent
In order for a business to have a long-term, successful online presence, it’s important to have a robust overall digital strategy that includes search engine optimization and social media optimization (among other things). While none of us at UpBuild are experts in social media, we do see the impact and support social media provides to SEO on a daily basis.[Read more…] about 3 Easy Ways to Level Up Your Social Media
Working in an agency can sometimes feel like a revolving door of clients. They come, stay for a while, and then leave. At that point, you probably won’t see that client again, usually for reasons that have nothing to do with the quality of work you provided them. That is just the nature of working in an agency.
Luckily, working at UpBuild has given us the chance to re-engage with many of our past clients and optimize our process for doing so.[Read more…] about Re-Engaging with a Previous Client
A small business with a small website can usually have all of their digital marketing needs met by a freelancer or an agency — there’s rarely enough work to make a full-time digital marketing hire worthwhile, and even a full-fledged ongoing agency relationship may be overkill for the amount of recurring SEO work that will need to be done.
At a large enterprise-level or ecommerce business, the website’s needs (and budget) are complex enough that there’s usually a whole team of marketers (SEO and PPC experts, copywriters, developers, PR specialists, etc.) seeing to the site’s marketing. A large business may choose to outsource this team in the form of an ongoing agency retainer or two, but the need for a multi-person team is usually pretty clear.
However, if you’re a mid-sized business — or a large business with a mid-sized website — your digital marketing needs might be right on the cusp. When addressing digital marketing strategy, many such businesses struggle with whether they should be looking to make a full-time, in-house hire, or vetting digital marketing agencies for an ongoing relationship. Having been on both sides of the equation (working in-house and at agencies) over the years, I’ve pulled together some pros and cons for each strategy.[Read more…] about Should You Hire an SEO Agency or an In-House SEO?
When it comes to tracking form events in Google Analytics, some third-party form platforms integrate seamlessly, while others can be a little more challenging.
My experience with Formstack has been eye-opening and seems to fall somewhere between seamless and challenging.[Read more…] about Formstack for Salesforce – Tracking iframe Forms in Google Analytics