Values-Driven Technical Marketing
Formstack is a great little online form solution that integrates nicely with Salesforce. When you’re managing your inbound CRM via Salesforce, you can use Formstack to build native Salesforce forms on your website that will feed submissions directly into Salesforce. What we want here is an additional piece of the equation, connecting that form submission to our Google Analytics data.
[Read more…] about Super Simple Formstack for Salesforce Google Analytics TrackingBefore you publish a container in Google Tag Manager it’s important to check that your tags are working perfectly to avoid any unexpected errors. Fortunately, Google Tag Manager provides a native Preview mode. However, when it comes to structured data markup, it can be a little challenging to test before publishing.
This post outlines a useful trick that we use here at UpBuild to test our structured data tags using Google’s Structured Data Testing Tool while your container remains unpublished.
If you’re an SEO, chances are that managing your leads is not very high on your “favorite things to do” list. At UpBuild, we’ll be the first to admit that we’re not sales people, but we’ve found that keeping a well-organized sales pipeline is absolutely vital for our company’s success.
I recently gave a talk at MozCon 2019, titled “Human -> Machine -> Human: Understanding Human-Readable Quality Signals and Their Machine-Readable Equivalents.” Here are the slides, with added notes so you can follow along!
[Read more…] about Ruth’s MozCon 2019 Talk: Get the SlidesIf you’re like me, you long ago committed to using Google Tag Manager as your one and only platform for configuring your site’s event tracking (and — though it perhaps isn’t the optimal way to go about it — maybe your structured data markup too). To set this up in GTM, you had to create Custom JavaScript variables that used CSS or jQuery selectors to identify the correct elements on the page, and then create tags that arranged those variables into scripts that would pass data to Google Analytics, and/or to Google Search, in a comprehensible format. Those CSS or jQuery selectors were precisely tuned to the unique HTML of the pages where the tags needed to fire, relying on the signature attributes —like id or class — of the key elements in order to identify them. You might have had to go through a frustrating trial and error process to configure some of those variables so that they would populate correctly every time, on every page, but you got there.
And now you hear that the site is going to be redesigned from top to bottom, and the HTML signatures you relied on are all going to vanish or change. PANIC!
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