Are you caught up on the Google I/O announcements? I’m still wrapping my head around the MUM and LaMDA announcements but found this article from Edwin Toonen to be an excellent overview. Edwin says, “In complex queries like this, it all comes down to combining entities, sentiments, and intent to figure out what something means.” I’ve found it easiest to start learning about entities, sentiments, and natural language processing by playing around with Google’s Cloud Natural Language API. Although its language model is separate from that of Google Search, the API can give us clues into how — and how well — machines understand our content. Let’s learn:[Read more…] about An Introduction to Google’s Cloud Natural Language API
Choosing a content management system (CMS) can be a difficult decision, and as SEOs, we want our clients to have a CMS that’s easy and pleasant for them to use. However, we don’t want that ease of use to come at the expense of the technical flexibility needed for SEO. After working with dozens of content management systems, I’ve learned that the most ‘user-friendly’ CMS can actually turn out to be the hardest to use. Here’s why you should think before you choose the ‘easiest’ CMS.[Read more…] about Think Before You Choose the ‘User-Friendly’ CMS
Whether you’re a freelance SEO or an SEO agency, your ability to win over new businesses with a great proposal is almost as important (and challenging) as performing the work itself. Here at UpBuild, we don’t have a designated sales team, but a dedicated team of us spends about 25% of our work week on what we call “client discovery”. Our client discovery process consists of lots of communication with new leads, with the ultimate goal of delivering the perfect proposal for their goals and needs.
Over the past six years, we’ve been refining how we build our proposals to maximize their impact when it’s time to deliver. In this blog post, I’ll share some insights on what we’ve found to be the most effective way to close new clients with a great proposal.[Read more…] about How To Write A Great SEO Proposal
Does your company website have a press section? If so, this post is for you!
UpBuild has been privileged to work with scores of organizations that are doing exciting and impactful work. As wonderful as it is to see recognition of that work bear fruit (e.g., high-value natural links and improved EAT signals), that same press attention is often underutilized for SEO.
This post will explore concrete ways to boost your press section SEO. What follows are my best tips to optimize your press section to get the maximum SEO benefit and return on your investment of time and effort.[Read more…] about 10 Steps to Maximize the SEO Value of Your Press Section [Guide]
You’re sitting on LinkedIn and you see an article about growing your business through organic search with SEO. One of the first things the article mentions is building authority online by getting links to your site from other high authority websites.
So you work with your PR team or hire an outside link-building agency and work on getting links.
The email you send:
“Hi, our site is relevant to your industry, please give us a link.”[Read more…] about 3 Ways to Build Authority Online Without Link Outreach