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Beginner’s Guide to Basic Keyword Research

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Here at UpBuild, we deeply understand the value of keyword research and how much of an impact it can have on your website’s success. We typically see that most people are aware of the importance of keyword research, but many times people don’t know exactly where to start. Keyword research can be an extensive project, so that is why we are here to provide a simple step-by-step process that will help you build a narrowed-down list of keywords to give your content focus and optimize your website for search engines.

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Filed Under: SEO

How To Download “Linked From” URLs using Google Search Console API

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Getting “Linked from” URLs is a really useful way to find URLs that are linking to pages on your site. This is really beneficial when you want to find and fix URLs that are linking to a page reporting a 404 Not Found Google Search Console, but there’s simply not a great way to get this data out of the Google Search Console interface (in either the old or the new version). Instead, we can use the Search Console API Service programmatic way to access the functionality of the platform), to obtain the information quickly and easily.
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Filed Under: SEO

Values Spotlight: Focus

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Great SEO requires focus. A highly technical SEO project is best done in chunks of several hours at a time: you need time to get deep into the data, look for patterns, and chase down the roots of any problems you see. A more creative or content-focused SEO project is also going to benefit from a focused effort; you need time to explore possibilities, do your research, plan, and create.

Focus is a core part of how we do what we do at UpBuild, and we’ve gone to great lengths to structure our company in ways that help us defend and use that focus. [Read more…] about Values Spotlight: Focus

New Year’s Resolutions: Setting Up Your Agency for Success in 2019

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December is always an interesting time of year in agency life. Clients are having budget conversations, team members are taking holiday vacations, and we’re all trying to wrap up various projects and deliverables before the end of the year. While the same can’t be said for our PPC counterparts, in the SEO realm, this can also be the slowest time of year. Clients are also taking vacations, or focused on delivering their own projects before the end of the year, so they might not be giving their vendors the normal amount of attention (which is completely understandable). I always like to take some of this time to reflect on the past year and think about what we can tweak and/or implement to make the business even better next year. Think of it as a New Year’s resolution of sorts – here are some ways we’re setting up UpBuild for success in 2019. [Read more…] about New Year’s Resolutions: Setting Up Your Agency for Success in 2019

Chrome Extensions We Love: MozBar | UpBuild

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Here at UpBuild, we strongly believe there’s no shame in finding smart ways to make your job easier. For SEO, the MozBar Chrome Extension does exactly that. Whether you’re putting together a comprehensive competitor analysis or just tidying up some on-page SEO elements, the MozBar Chrome Extension gives you a concise view of the data you need directly from the web page.

What Is MozBar?

MozBar is a browser extension for Google Chrome that follows you around the web and provides useful data insights for SEO purposes. MozBar is powered by Moz, which is a widely used resource for SEO and digital marketing. The Chrome extension draws data form Moz’s database and provides it to you as you click and view different web pages. It is a massive help when it comes to page analysis, competitor research, finding link metrics, & analyzing search rankings. [Read more…] about Chrome Extensions We Love: MozBar | UpBuild

Filed Under: SEO