With the internet and social media constantly joining people together from all around the world, we are now being exposed to all kinds of new places and travel experiences that would have been considered ‘off-the-beaten-path’ until now. According to Travel Mindset, social media has become a new form of a travel guide that not only advises people on where to travel, but actually how to go about traveling to and experiencing a particular destination. But how exactly does any given social media platform actually persuade someone to travel to a specific location around the world? It’s largely done through influencer marketing.
By now, pretty much everyone has heard about influencer marketing. If you haven’t heard about it yet, you can learn more about influencer marketing on our previous blog post by Danielle Rohe. Right now, travel influencer marketing is huge on social media, especially on Instagram where people seem to be living vicariously through influencers’ photos. While a picture can be worth a thousand words, Instagram photos can only be so helpful when it comes to planning your next getaway. Sharing entire travel guides, or e.g. a list of 10 places you must see in a certain country, on Instagram just isn’t the most user-friendly experience. That’s why many social media travel influencers also use a blog to supplement their social media platforms.[Read more…] about SEO Tips for Travel Bloggers